PRINT DESIGN

Featured Designs

Louis Thomas Summer Campaign

Objective

Increase awareness of new seasonal arrivals while maintaining the store's established identity as a premium menswear retailer

My Role

Creative direction
Layout & design
Copywriting
Photography selection
Preparing artwork for print

Approach

Rather than rely on discounts, this campaign focused on craftsmanship, quality, and lifestyle imagery that reflected the brand's long-standing reputation.

Results

Used across marketing materials
Reinforced seasonal messaging
Supported product launches and customer engagement

Silk Moon Birkenstock Campaign

Objective

Announce the arrival of Birkenstock at Silkmoon, generating excitement around one of the store's most anticipated brand additions while reinforcing the store's reputation as a trusted footwear destination.

Business Context

Located in a community with a strong appreciation for comfort, wellness, and lifestyle brands, Silkmoon had received customer requests for Birkenstock for years. When the opportunity to carry the brand finally came, the launch needed to create excitement while honoring Birkenstock's established brand identity. The campaign also highlighted Silkmoon's recognition as Best Shoe Store for six consecutive years--an especially meaningful achievement considering footwear represents only about one-quarter of the store's overall business.

My Role

Print advertisement design
Layout and composition
Brand guideline compliance
Copy placement
Print production

Challenge

Birkenstock has strict brand standards governing photography, logo placement, typography, and overall presentation. The campaign needed to remain fully compliant with those requirements while also celebrating Silkmoon's local recognition and introducing a long-awaited product line in a way that resonated with existing customers.

Solution

Designed a launch advertisement that faithfully followed Birkenstock's brand guidelines while positioning Silkmoon as the community's trusted destination for the iconic footwear brand. By combining national brand consistency with local credibility, the campaign celebrated both the arrival of Birkenstock and Silkmoon's reputation, while driving increased foot traffic and strong sales for both Birkenstock and other brands.